MAP Policy

Minimum Advertised Price Policy

Adaptogens, PBC d/b/a Rasa
Effective 10/28/26 · Supersedes policy dated July 26, 2021

Rasa ("Rasa") has adopted this Minimum Advertised Price Policy ("MAP Policy") to protect the value of the Rasa brand and the products our customers trust. It applies to every reseller of Rasa products ("Reseller").

This policy applies to every product Rasa sells to Resellers ("MAP Products"). The manufacturer's suggested retail price ("MSRP") of a MAP Product is its regular, non-sale price on wearerasa.com; for a product not sold there, it is the price on Rasa's current wholesale price sheet. MAP for every MAP Product is 85% of its MSRP. When Rasa changes an MSRP, the new MAP takes effect 30 days later.

This policy governs advertised prices only. Rasa does not control, and does not try to control, the prices at which Resellers actually sell. Resellers may sell MAP Products at whatever price they choose.

Scope

This policy covers advertising of MAP Products in any medium, subject to the exceptions below, including:

• Websites and online stores, regardless of who owns them
• Online marketplaces, including Amazon, Walmart Marketplace and eBay
• Social media, email, text messages and apps
• Price comparison sites and shopping feeds (e.g. Google Shopping)
• Print, catalogues, direct mail, radio and television

On marketplaces, the "advertised price" includes any price displayed on a product listing, offer listing, buy box, search result or cart preview. Hiding the price behind "add to cart to see price" or similar mechanics, when the cart then shows a price below MAP, counts as advertising below MAP.

Requirements

Advertising for a MAP Product may not:

1. Show a price lower than its MAP.
2. Imply a price lower than MAP — for example, MAP with a line through it, or "lower price in cart."
3. Bundle two or more MAP Products at a price below the sum of their MAPs.
4. Advertise a site-wide or store-wide percentage off that names MAP Products or their prices and takes them below MAP.

The following do not violate this policy:

• Advertising that does not state or imply a price
• Offers to match or beat competitors' advertised prices
• Free or reduced shipping, gifts or services, as long as their value is not subtracted to show a price below MAP
• Gift cards or loyalty rewards, as long as their value is not subtracted to show a price below MAP
• "Call for price" or "email for price"
• Store-wide or site-wide sales that do not name specific MAP Products or prices

Exceptions

This policy does not apply to:

1. In-store pricing and in-store advertising by brick-and-mortar retailers. Shelf tags, in-store signage, and printed or digital circulars and flyers that promote prices available only in a retailer's physical stores. This exception does not cover the retailer's online store, delivery apps or marketplace listings.
2. Rasa-funded promotions. Promotional prices that Rasa has funded or approved in writing for a set period. Outside that period, MAP applies again.
3. Rasa's own channels. Rasa sets prices on its own website and channels independently of this policy.

Enforcement

Rasa administers and interprets this policy unilaterally and in its sole discretion. It is not an agreement, and Rasa does not ask Resellers to agree to it. Rasa's team will not discuss one Reseller's advertising with another, and Rasa disregards reports from Resellers about other Resellers.

If Rasa determines that a Reseller has advertised below MAP, Rasa will notify the Reseller in writing and may take the following steps:

1. First violation: written warning.
2. Second violation: wholesale prices on all MAP Products to that Reseller increase by 15%.
3. Third violation: Rasa suspends sales of MAP Products to that Reseller for two months.
4. Fourth violation: Rasa stops selling MAP Products to that Reseller permanently.

Rasa may skip steps for serious or repeated violations, or for sellers that are not authorized Rasa Resellers.

Contact: sales@wearerasa.com